Rinnai

Rinnai

 

Rinnai

Creative | Experiential | Digital Development

Zircom delivered a B2B campaign for heat pump maker Rinnai's Low-Carbon products under their new brand H3, all anchored to the core offer: 'Creating a healthier way of living'.

As a global leader in heating and hot water product manufacturing, Rinnai develops solutions across a variety of fuel and operation types. Rinnai wanted to expand sales and enter new markets by grouping its low-carbon products under one marketable brand. They wanted to position their H3 brand to serve as a home for hybrid, hydrogen and heat pump boilers.

We created a campaign for their H3 brand to anchor this diverse product range to the core value of lowering emissions and capital and operating costs. The b2b campaign rolled out across industry press and online advertising, sales promotional material and delivery of exhibition stands at key industry events across the UK, such as Phex and the Installer Show.

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