User Experience is increasingly cropping up in marketing plans, strategies and debates. Marketers are coming to realise that providing users with a positive online experience will equate to more conversions and a positive return on investment for brands both on and offline.
Yesterday morning Twitter was flooded with tweets of concern and disbelief, but what was it that got everyone in such a state? A global crisis?
No. Facebook and Instagram were down. For an hour…
Welcome to 2015! A fresh year means opportunities, which means there is no better time to mix up your marketing strategy. While New Year’s resolutions are usually better associated with a steadfast determination to go to the gym more or eat less biscuits per day, it shouldn’t stop there.