Going back just a couple of years, it was the all too familiar giant billboards and newspaper ads, showcasing striking images and big bold text, that got your brand noticed. Those days are fast disappearing.
Welcome to 2015! A fresh year means opportunities, which means there is no better time to mix up your marketing strategy. While New Year’s resolutions are usually better associated with a steadfast determination to go to the gym more or eat less biscuits per day, it shouldn’t stop there.