Mersey Underwriting

Branding – Design and Development

Mersey Underwriting are a boutique international MGA specialising in facultative and programme reinsurance business. They tasked us with creating a logo that portrayed their locality whilst remaining professional.

As a Wirral based company with strong ties to Liverpool the focus was put onto the Mersey tunnel, the path between the two places and instantly recognisable Liverpool landmarks.

We crafted four options for Mersey Underwriting to choose from and together we created a logo that put Merseyside front and centre.

With the iconic Liver Birds crafted from the MU initials it is instantly recognisable as a Merseyside company. The bold, steady font ensures that their reliability and professionalism is apparent.