Auger is a national drainage investigation and repair company, who work within the insurance industry. Although they had grown to be a market leader in the industry, their digital presence still suggested a smaller, less corporate organisation. Their underdeveloped web presence was creating a clear disconnect, which undermined the hard work they had put into building an impressive reputation.
In order to accurately reflect the size and professionalism of Auger, we set about creating a web presence with a clear, consistent and corporate brand.
The insurance industry can be portrayed as complex and confusing, therefore we designed a brand that was warm, friendly and approachable, and this was subsequently reflected in their user experience.
Using a heavily-visual style augmented by interactive animations, we created a responsive web experience which was intuitive yet playful. The uncluttered and warm style not only repositioned Auger’s digital presence as a leader in its field, but also conveyed the values of customer-focus and high customer service at the heart of the Auger business.
The drainage insurance is often perceived as unapproachable and confusing, therefore our uncluttered and heavily-visual style explains every element of Auger’s service with simple, easy-to-understand illustrations.
With reactive design and a palette containing cool blues and light shades to reflect the aquatic themes of the business, highlighted with tones of green to add warmth, the visual style supports the customer focused values of the Auger business.