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The chances are that your bank has gone paperless with statements, you receive reminders for your car insurance via email, and rather than catching up via hand-written letters, you Facebook message your friend that’s working abroad.
So what are you receiving through your letter box? My guess – not much! A few cheaply made, poorly designed takeaway vouchers that go straight to the bin at the most. And it’s the same for the majority of the public as consumers become more tech-savvy and businesses strive to be digital.
If you are thinking about using Direct Mail as part of your marketing strategy, now may be the best time to use it. Both businesses and consumers are receiving less and less mail, as companies favour the cost effective option of email marketing. Whilst this is both instantaneous and cost effective it doesn’t come without its disadvantages. In this day and age, we’re overloaded with generic web ads and our inboxes are inundated with both solicited and unsolicited emails; it can become almost an automatic act to ignore web ads and to delete emails without even opening them.
On the other hand if you have something physical and aesthetically pleasing in your hands with a relevant personalised message, you’re far more likely to interact with it. Direct Mail is an opportunity to connect with your customers on a more personal level and provides a tangible, enjoyable and therefore memorable experience.
Here are some top tips for your Direct Mail:
Now is the time for your marketing team to put their heads together and come up with a truly creative eye-catching campaign giving you the chance to beat your competitors, who are busy getting caught in spam filters!
If you are looking for innovative ways to target your customers, get in touch with Zircom today, to see how we can help maximise your marketing success.
When it comes to making a purchase, some of us take into account cost, whilst others focus on quality. However, for the majority of us, it always comes down to who we know, who we trust and who we feel a sense of loyalty to – those brands that have built a reputation and a relationship with us. This type of marketing supports brands in standing out from the competition in the long run and it’s for that reason that building and maintaining your business’ reputation is increasingly important.
In the past businesses have focused purely on the bottom line, but in this day and age that would be a very short-sighted strategy. A holistic approach, taking into account the fact that revenue and reputation work hand-in-hand, is vital. Examples of brands that have got it right include Google, Disney and Apple.
It’s important to note, that in this day and age there’s no faking it. Brands are forced to be increasingly honest with their audience and their employees as the internet has opened up a new level of transparency, with endless amounts of information available regarding every company.
2015 saw several scandals which damaged brands’ reputations and inevitably their revenues. For example, the Volkswagen scandal of cheating emissions tests, causing consumers to lose trust in the brand, taking a huge hit to their profitability, with over $4.8 billion having to be set aside for an internal enquiry to attempt to regain trust. The manufacturer’s shares have expectedly also taken a turn for the worse, falling by a third. And it’s not just your business that you to evaluate. By partnering or being associated with businesses with questionable values, you could leave yourself at risk. Simply look at how Fifa’s scandal has affected Nike.
But don’t stress! One of the best things about the current emphasis on brand reputation is that it doesn’t have to cost a lot. It’s simply about your values as a company and demonstrating them internally and externally in everything you do. It may mean more time or money spent to ensure quality, but in the end it will multiply your marketing and sales efforts, as your customers and employees become advocates for your business. A great example of this is the employee perks Google is renowned for, including unique offices, free food, sports facilities etc. which make us think of the company as not only a great place to work, but a brand to trust.
Want proof of how much brand reputation means these days? Facebook. YouTube. These brands became renowned and used by millions across the world but had little income. Because of the brand reputation, these businesses were considered to be worth millions despite their revenue.
Tips for improving your brand reputation:
User Experience is increasingly cropping up in marketing plans, strategies and debates. Marketers are coming to realise that providing users with a positive online experience will equate to more conversions and a positive return on investment for brands both on and offline.
It’s been three weeks. It’s been tough. I’ve felt lost. No I’m not talking about being stranded on a desert island. I’m talking about a digital detox. It wasn’t voluntary. My iPhone has broken, and it’s taken that long to repair.
Going back just a couple of years, it was the all too familiar giant billboards and newspaper ads, showcasing striking images and big bold text, that got your brand noticed. Those days are fast disappearing.
I am imagining a world where my phone, connected to the internet, communicates my location to my front door so that it automatically unlocks upon my arrival. My kettle is WiFi-enabled, and so the coffee machine has a fresh cuppa ready for me, black. Just how I like it.
With the Mobile World Congress taking place this week, there have been endless articles detailing the latest movements in mobile payments globally.
Nick Woodman, the billionaire adventurer behind GoPro has brought camera technology to new heights. There is no longer a need to carry around bulky stands with giant cameras to capture your best holiday moments or greatest sporting achievements.