It’s almost Judgement Day. It’s officially less than a week to go until Google rolls out its new algorithm.
For some time, we’ve all known that having a mobile-friendly site is important for providing a good user experience. But as of April 21, it’s not just about UX, it is also imperative for SEO. This change will determine where your site will rank in the search engine results pages, with mobile friendly websites being favoured, whilst sites that fail to meet ‘mobile friendly’ specifications will be penalised. Google has said that “users will find it easier to get relevant, high quality search results that are optimised for their devices.”
“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” the tech giant said. “As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns.”
Since the beginning, Google has always had a focus on providing sites that cater for users’ needs, ensuring a positive online experience. In 2014 there was a huge shift in the landscape that would change the way the internet is used; search on mobile devices officially exceeded desktop use. Mobile search traffic will only continue to rise, and so it’s no surprise that Google has had to adapt their algorithms to ensure they continue to provide a positive user experience.
For businesses that haven’t moved with the times and are reliant on search traffic, this could be Judgement Day. Google has at least given everyone time to prepare, unlike other algorithms – so, if you want to ensure your company remains visible in SERPS, you have less than a week to make sure your website is responsive and optimised for all devices.
If you want to test your website, ahead of the algorithm, use the Google Mobile Friendly Test tool.