Going back just a couple of years, it was the all too familiar giant billboards and newspaper ads, showcasing striking images and big bold text, that got your brand noticed. Those days are fast disappearing.
I am imagining a world where my phone, connected to the internet, communicates my location to my front door so that it automatically unlocks upon my arrival. My kettle is WiFi-enabled, and so the coffee machine has a fresh cuppa ready for me, black. Just how I like it.
With the Mobile World Congress taking place this week, there have been endless articles detailing the latest movements in mobile payments globally.